Companies that use cute phrases instead of numbers for their phone number in marketing materials:
This strategy used to be helpful. If I forgot my favorite bakery's phone number, I could remember "EAT CAKE", convert the letters to numbers and bingo! I'm ordering my brownies.
However, recently two problems have popped up that put a big wrench in this marketing strategy:
1) multiple toll-free prefixes
2) mobile phones
Item 1) simply confuses the issue. Even if I remember "EAT CAKE", I have to remember whether the prefix is "800" or "866" or "888". Or maybe just try them all. Kinda defeats the purpose of the cute name. And starts the crazy-driving process.
Item 2) has two sub-problems:
a) Why would I need to remember a phone number? If this is indeed my favorite bakery, I'm damn-well going to have the number on speed-dial, or in my Contacts (if I have a cool PDA phone). Who actually memorizes a phone number anymore?
b) All the mobile phones I've owned do not have the corresponding letters on the phone-dialing number keys! Can you tell this is the problem I've had recently? You saw it coming, didn't you? When this happens, I am dead in the water. I cannot dial the number until I look on a land-line phone or surf the Internet for "phone keypad letters" (Thank the gods for Wikipedia, yet again!)
Give me numbers, not cute phrases!